All in all, the water softener salt delivery association is happy with the turn the regulations have taken, making a recent story in Time all the more unpalatable. That article portrayed FDA's actions as "an effort to clean up the industry" and implied "big bottlers…led by the International Bottled Water Association" were less than thrilled with such developments.IBWA and its members talked to the reporter for three weeks. When the article came out, it was like he never spoke to us. He clearly misrepresented how we deal with FDA. I guess you sell more papers when you say things like, FDA is going to regulate the bad industry.